West Nile Virus … Bitten by an Anomaly
A suggestion … always look for the facts that do NOT fit together when you undertake a project, what I call ANOMALIES. Making sense of them can often lead to unexpected insights. I did a job a few years back for a US client looking at West Nile Virus. I had to look at the ...
Competitive Intelligence Lessons from Apple
This is a true story by Mike Ratcliffe. I have just recovered my wife’s lost iPhone using the free iCloud tracking App, my wife’s iPad and two police officers! It is also a great CI case story as Apple’s tracking service gave me the intelligence to proactively make decisions before my competitor, the person who ...
Employer Health Plans set to Benefit from ACOs
Large health plans are developing new innovative plan designs for the employer segment of the market through partnerships with regional ACOs with the promise of lower premiums and potential ramifications on formulary designs. The managed care market looks like another round of innovation. This time thanks to health plans and Accountable Care Organizations (ACOs). Since ...
Pharma & Biotech Tap into Mobile Apps
Drug companies are piloting Apps on both iPhones and iPads. One of the most interesting is a form of disease-specific Personal Health Record. These can collect patient-specific data about disease episodes, medications, dosing and compliance. They have the opportunity to become tools through which drug manufacturers can drive, or at least influence compliance. It is ...
